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Stephen Lussier To Retire From De Beers; Will Remain Chair of Natural Diamond Council January 20, 2022 (0 comments)


London, UK--De Beers Group on Thursday announced that Stephen Lussier, De Beers Group executive vice president for brands and consumer markets, will step down from his executive responsibilities on April 1, after 37 years with the company. He will continue to serve in his role as chairman of the Natural Diamond Council, and to contribute to De Beers as a strategic advisor.

Marc Jacheet has been tapped as Lussier’s successor. Jacheet brings 25 years’ experience in marketing and digital experience in the luxury sector, most recently as president of Tiffany & Co. in Europe, Middle East and Africa. Prior to that, he served as Tiffany’s president in the Asia Pacific region. Jacheet has also held a number of global marketing roles with LVMH (now parent company of Tiffany), Danone, and Unilever in Europe and the United States. 

Marc Jacheet

De Beers group CEO Bruce Cleaver said, “Stephen’s contribution to De Beers and the entire diamond industry is singular and wide-reaching. For 37 years he has shaped the soul of our product and reminded us of the preciousness, beauty and positive impact of natural diamonds. We thank him for all he has done for De Beers, to which his name and legacy will be forever linked. I am pleased that Stephen will remain a strategic advisor to De Beers and a champion for natural diamonds as chairman of the Natural Diamond Council. Stephen leaves in place an exceptional leadership team that is as passionate about the role of diamonds in culture and communities as he has been. 

“Stephen and I are both excited to invite Marc into De Beers and match his experience and track record of success with the potential we have in front of us.” 

Lussier commented: “Having had the privilege of guiding De Beers’ consumer strategy and businesses for the past three decades, I am proud of the markets we have opened, the brands we have built and the diamond dream that has guided us at every step. I am particularly pleased to have identified Marc as an individual with the insight and leadership skills to guide De Beers’ consumer strategy forward into an exciting new era for the Group and the diamond industry.” 

Jacheet will join De Beers Group on February 1 as CEO, De Beers Brands, and will join the De Beers Group Executive Committee with responsibility for the Brands & Consumer Markets business unit. 

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