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Steven Singer Is Gifting Lab-Grown Diamonds to Promote Natural Ones August 14, 2023 (1 comment)
Philadelphia, PA--Steven Singer Jewelers has embarked on a new nationwide campaign emphasizing its dedication to natural diamonds. While the brand has always resisted selling lab-grown diamonds, Singer is now giving them away for free.
[Image via Stephen Singer]
In a promotion, the Philadelphia-based jeweler will gift a 1-carat lab-grown diamond with every natural diamond engagement ring purchase, reinforcing its commitment to "Real Natural Earth Born Diamonds." In addition, they're hosting a no-purchase-required giveaway of 100 half-carat lab-grown diamonds in a first-come-first-serve event.
Steven Singer underscores the intrinsic value of natural diamonds, which take millions, if not billions, of years to form. He has expressed concerns over the diminishing value of lab-grown diamonds due to mass production and sees this campaign as an opportunity to highlight the timeless worth of natural ones.
This promotional blitz isn't restricted to giveaways. Steven Singer Jewelers is casting a wide net with radio, digital ads, billboards across major US cities, and a new TV spot to convey that the value of lab-grown diamonds may plummet, but natural diamonds are eternal.
Learn more about the giveaway on Steven Singer's website.