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TACORI Celebrates 25 Years of the Signature Crescent Design October 16, 2023 (0 comments)


Los Angeles, CA--TACORI fine jewelry brand is celebrating the 25th anniversary of its signature design, the TACORI crescent.

What began as a challenge to embed a hidden symbol of love on the inner face of a ring has become TACORI’s signature design detail, the company said in a statement. To celebrate, the brand is kicking off a host of activities across the U.S. and Canada including a dedicated paid media campaign, social media contest, in-store events at TACORI retail dealers and a limited edition TACORI art book that showcases the evolution of the design.

[Photo credit: TACORI]

In 1998, TACORI founder, Haig Tacorian, commissioned artisan, Garo Kourounian, to create a subtle symbol of love in a ring. Kourounian artfully concealed a heart, only revealing the upper half of the shape. This distinctive design was the first iteration of the iconic TACORI Crescent that now unites every TACORI collection. 

Today, Tacorian’s daughter and head of Design, Nadine Tacorian Arzerounian, creates an artful balance between tradition and innovation. “The essence of the TACORI legacy is the Crescent, and we continue to honor and evolve this foundational design element,” she said.

The TACORI Crescent is used in original and unexpected ways – as an artisan signature, as a fabric on the inner face of a ring and as a hidden detail only visible to the wearer. It can be etched in metal, set in pavé diamonds, or formed from negative space. By adding these unexpected and distinctive touches, TACORI transforms a beautiful piece of jewelry into a reminder to celebrate life’s beautiful details, the company said.

To mark the anniversary, TACORI will be spotlighting the Crescent with an array of activities. The celebration begins this month with a press and retailer anniversary launch event at the Aman New York Hotel, along with TACORI Crescent storytelling spreads in national luxury, lifestyle publications. Upcoming activities include the launch of a Classic Crescent RoyalT Diamond Band capsule collection, a TACORI Crescent roadshow featuring a one-of-a-kind traveling retail installation and customer giveaways at participating TACORI Authorized Retail Partner locations.

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