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Akron, OH--KAY Jewelers has announced a new collaboration with Grammy-nominated singer and songwriter Teddy Swims, who has been appointed the brand's inaugural Chief Love Officer.

[Image by Kay Jewelers via Business Wire]

According to the company's release, Swims will help KAY inspire a new generation of customers by promoting bold self-expression, personal storytelling, and meaningful connections through jewelry.

KAY Jewelers stated that the partnership is part of its broader mission to encourage people to "Love Louder." As per the release, Teddy Swims will lend his vocals to a reimagined version of the brand's long-standing jingle, "Every Kiss Begins with KAY," infusing it with his signature sound. The announcement comes as Swims embarks on his largest North American tour to date and prepares to celebrate his first Father's Day in June.

"For more than a century, love has guided everything we do at KAY, and Teddy Swims embodies that same spirit in every song he sings, every style choice he makes, and every connection he shares with his fans," said Stacee Johnson-Williams, President of KAY Jewelers and Peoples Jewellers, in the release.

Swims, known for his distinctive fashion and soulful vocals, will also curate collections for KAY that reflect his style and values. According to the release, his selections include pieces tailored for Father's Day, self-love occasions, and everyday moments. "We're working on my favorite jewelry pieces for every kind of love: Father's Day, self-love days, and those random Tuesdays when you just want to make someone smile," Swims said in the release.

The collaboration extends to Swims' "I've Tried Everything But Therapy" tour, with KAY Jewelers serving as an official sponsor. The report noted that Swims will be styled in KAY jewelry during his performances, featuring a mix of alt-metal chains, diamond-encrusted necklaces, and stainless-steel bracelets designed to showcase individuality and confidence.

Select pieces from Swims' curated collection will be available at KAY stores and online at KAY.com.

Learn more in this news release on Business Wire.