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THE 11TH HOUR? JEWELERS’ SOCIAL MEDIA POSTS DRAW BUSINESS ON THE DAY BEFORE CHRISTMAS | December 26, 2012 (0 comments)
Merrick, NY—'Twas the day before Christmas and in its final review of jewelers’ special holiday social media efforts, The Centurion found that jewelers fell into two camps regarding their social presence on the day before Christmas. Some were quiet and hadn't posted for several days to a week, presumably (we hope) because they were busy with in-person foot traffic and didn't have time to reach out to cyber-friends. The other group did keep a presence up to the last minute, posting at least once in the 24 hours before Christmas. The reigning themes were, of course, good wishes to customers, along with some last minute gift ideas and a reminder of open hours.
Here’s a quick look at what your peers were doing online earlier this week:
First, tips for the procrastinators:
Saved by the bag at Samuel Gordon Jewelers in Oklahoma City, OK. Nobody will ever know he waited till the last minute.
Clueless? Classic always works, says Cornell's Jewelers in Rochester, NY, while procrastinators in Florida have extra time to shop at JR Dunn.
Grooms about to pop the question get a creative tip from Long's in Massachusetts, above, while Gary Long in Stockton, CA reminds procrastinators that it's not too late, below:
Finally, Underwood Jewelers riffs on the classic British stiff upper lip:
And here's a bevy of holiday greetings, below. The ladies at Christensen & Rafferty included a humorous video starring none other than the jewelers themselves:
Savvy jewelers kept their messaging consistent across multiple social media. Here are a few tweets from Christmas Eve, reinforcing the same theme as these jewelers' Facebook posts:
Top image: Silicon Cloud