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The 1916 Company Opens Store in Manhattan Beach April 08, 2026 (0 comments)
Manhattan Beach, CA--Watch and jewelry retailer, The 1916 Company, opened its newest showroom in Manhattan Beach. Located at Manhattan Village, the Southern California location is the a new market The 1916 Company and its 25th location worldwide.
The 5,800-square-foot store offers Rolex, Breitling, De Bethune, Panerai and Tudor dedicated watch areas, along with an expansive jewelry offering and spaces designed for discovery, conversation and hospitality.
The main feature is 1,350-square-foot Rolex space, designed to the Rolex aesthetic.
Manhattan Beach marks the West Coast debut of the 1916 Collector’s Lounge. Home to Rolex Certified Pre- Owned watches and The 1916 Company Pre-Owned Collection, the lounge presents an extensive selection of collectible timepieces in a relaxed, conversational setting – mirroring the Collector’s Lounge experience at The 1916 Company’s locations in New York, Miami, Switzerland and Asia. As a partner in the Rolex Certified Pre-Owned program, The 1916 Company offers clients access to a range of pre-owned Rolex timepieces both in store and online.
“Manhattan Beach represents something we’ve been working toward for the last two years,” said John Shmerler, CEO of The 1916 Company. “We’re bringing The 1916 Company to a market that has long had a deep culture of collecting and a genuine appreciation for craftsmanship…. Our new store reflects the full breadth of what we do: exceptional new and pre-owned collections, independent watchmaking at the highest level and a jewelry offering built around the character of the community. At our core, we’re a company founded on relationships – with our clients, our brand partners, and the places we call home. We’re here for the long term, and we’re looking forward to earning our place in the South Bay.”
High Horology by The 1916 Company
In addition to the marquee brands, a High Horology area, anchored by De Bethune, specializes on important independent watch brands. The store will have rotating presentations of watchmakers from across The 1916 Company’s network. At opening, featured brands include Daniel Roth, Gérald Genta, Greubel Forsey, and Bianchet, in addition to De Bethune.
A Jewelry Offering Shaped by the West Coast
Manhattan Beach marks the company’s first retail partnership with Jade Trau, Jenna Blake and Melissa Kaye—three designers working in expressive, wearable fine jewelry. These collections are complemented by exclusive pieces by The 1916 Company, along with collections by Arzano, Etho Maria, Future Fortune, Hoorsenbuhs, Norman Silverman, Nouvel Heritage, Phillips House, Rahaminov, Roberto Coin, Spinelli Kilcollin and Zoe Chicco.
“One hundred and ten years in, the way we connect with our clients hasn’t changed; every visit, every conversation, every relationship matters,” says Melanie Chud, recently appointed president of Retail of The 1916 Company. “Manhattan Beach is an opportunity to bring that to a new community, with a space clients can explore at their own pace, and the kind of personal service and care that’s hard to find elsewhere.”