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The 1916 Company’s New Video With Josh Thanos Breaks Down ‘Investment-Grade’ Watch Myths October 11, 2025 (0 comments)

New York, NY--The 1916 Company hosted a new episode of Watches Tonight with Tim Mosso on October 7, featuring watch expert Josh Thanos.

[Image via iStock.com/hany1974]

The episode tackled misleading narratives in the watch industry, including exaggerated claims about "investment-grade" watches and deceptive listings in the pre-owned market, according to the company's announcement.

The discussion questioned the notion that luxury watches should be viewed as financial assets. As the discussion noted, while a few models may appreciate, most lose value after purchase—a reality often obscured by marketing language from brands and dealers.

The episode also examined the misuse of terms like "new in box," which are sometimes applied to watches that appear unworn but are actually used, lacking authorized warranty cards or service history.

Mosso and Thanos urged collectors to ask tougher questions and make informed decisions in a market that often prioritizes hype over transparency.

Check out the video below.