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The Loupe Founders Say Sales Doubled in 2021 April 27, 2022 (0 comments)


Minneapolis, MN--The founders of The Loupe, say its business achieved record sales and that they expect to see more exceptional growth this year.

In 2021, the jewelry retailer, which describes itself as curators of fine jewelry, experienced a 100% increase in retail sales over the prior year. The Loupe, located inside MartinPatrick3, in the North Loop neighborhood of Minneapolis, quietly launched as an incubator concept for JB Hudson Jewelers. In April of 2021, JB Hudson Jewelers was sold to Gunderson's Jewelers, and The Loupe became an independent and privately owned company.

"We had a strong performance in 2021, and I see that momentum continuing," said Kiki McMillan, The Loupe's CEO and creative director.   

The company was originally formed when NYC-based Kiki McMillan partnered with Los Angeles-based Dee Hewitt to combine and leverage their experience in the fashion and fine jewelry industries. Together with their love for designer jewelry brands, they bring the edge and energy from their respective coasts to the heart of the Midwest.

McMillan says The Loupe's success resides in catering to the people wear jewelry daily and not just on special occasions. “The Loupe specializes in curating fine artisanal jewelry for women and the rapidly growing demand for men, bringing the influences and creative energies of each coast and beyond. Their ever-changing collections celebrate design, innovation, artistry, and storytelling.”

Self-purchasing has been a key sales driver, and aside from the winter holiday months, sales have been very consistent month-over-month, says Hewitt, chief operating officer.

"We see many of our customers stopping in more frequently, looking to add to their personal style," Hewitt says. "For many of our collection lines, we saw 200% – 500% increases, as more customers return to buy additional items, and also bring friends." 

While their brick and mortar business continues to experience growth, The Loupe has also invested in its online presence, relaunching its website,

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