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The Natural Diamond Council Launches the NDC Learning Center April 07, 2025 (0 comments)
New York, NY--The Natural Diamond Council (NDC) has launched the not-for-profit, free Diamond Learning Center.
The primary objective of the Diamond Learning Center at diamondlearningcenter.org, is to engage jewelry salespeople to be better informed and inspired to confidently and clearly distinguish the value propositions across natural diamonds, laboratory-grown diamonds and diamond simulants to their customers, NDC said in a statement.
“The Diamond Learning Center serves as a one-stop, mobile-friendly destination for new and seasoned diamond jewelry professionals as well as enthusiasts looking to learn or refresh knowledge on the story, facts and beauty of diamonds,” NDC said in a statement. “The à la carte, flexible content is designed to be quick, rich and condensed, featuring content from multiple sources including videos, infographics, and self-quizzes, thereby appealing to a variety of learning styles. It is a great complement and primer to technical diamond education currently offered in the marketplace.”
The Diamond Learning Center was created from an education roundtable that recognized “confusion” and “bias” across several retail segments selling diamond jewelry and the subsequent detriment, current and potential, to the industry overall, NDC said. The leadership included representatives from AGS, De Beers, Diamex, Fischer Diamonds, Gabriel & Co, GIA, IDMA, Jewelers of America, Jewelers Mutual, Premier Gem and Shane Co.
Key Offerings of the Diamond Learning Center:
· Quick Learning: Learn how to answer 25+ frequently asked diamond questions from industry experts with informative videos ranging from 30 seconds to 3 minutes.
· In-Depth Modules: 20–30-minute engaging and self-paced modules that empower learners to gain a comprehensive understanding of diamond values that extend beyond the 4Cs. Learners receive Certifications of Achievement for each module, which include:
o Differences Between Natural and Laboratory-Grown Diamonds
o The Allure of Diamonds
o The History of Diamonds
o Debunking Diamond Myths with Facts
· Train the Trainer: Unlock workshops and facilitator guides for store or training managers, designed by natural diamond experts.
· Other Learning Sources: A directory of complementary and technical third-party education resources from supporting industry institutions.
· Resources:
o Research and Reports
o Free Downloadable Social, Digital and Point of Sale Assets
o Diamond News and Trends
