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New York, NY--The Plumb Club announced an "essential retail-learning presentation" with the Jewelers Vigilance Committee (JVC) titled "Talking Green! What Can You Really Say in Sustainability Marketing?"

[Photo by Canva Studio]

The virtual presentation will take place in the Jewelers Resource Center Auditorium on Wednesday, August 24, at 1 pm (EDT). The event is open to the entire jewelry industry.

The event will see JVC's Sara Yood talk about sustainability marketing guidelines and how retailers can ensure that their communication expresses value to customers. 

The topic of discussion will revolve around consumers increasingly responding to sustainability claims, eco-friendly products, and environmentally focused concepts. The presentation will also look at what a retailer can legally advertise and verbally say while preventing misleading or deceiving language.

Yood is the Deputy General Counsel at JVC. She is an attorney admitted to the state of New York with extensive experience in legal compliance. 

Register for the event here.