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TraxNYC Discusses Marketing Strategy, Reflects on Diamond District Lessons in VICE Interview February 23, 2026 (0 comments)
New York, NY--Jewelry business owner TraxNYC participated in an interview addressing the business outcomes of his social media promotional strategies. The jeweler has gained recognition online for distributing gold, silver, and jewelry to pedestrians across the city.
In a VICE interview, TraxNYC confirmed that his public giveaways have successfully driven business growth. The jeweler indicated his current focus is on maintaining momentum to develop a significant and widely recognized jewelry brand over time.
The video noted that while his current audience skews young, TraxNYC views this demographic as a long-term investment. He compared his brand-building approach to digital creators who have launched food and beverage companies. However, he emphasized the higher value of his product, referring to his jewelry business as "a dollar sign right there."
Sharing his thoughts on his career trajectory, TraxNYC stated his intention is to "fulfill my mission, play out my hand... in the comedy of life and die," while hoping to enjoy the process.
Check out the full video here on YouTube.