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VALENTINE’S DAY SOCIAL MEDIA: WHAT PRESTIGE JEWELERS AROUND THE COUNTRY DID TO BUILD SALES | February 20, 2013 (0 comments)
Merrick, NY--For Valentine's Day, engaging with your FaceBook followers is high on most jewelers' to-do list. But what to post? Should you be cute? Funny? Romantic? Silly and sappy?
The Centurion took to FaceBook to see what prestige jewelers' messages were for the big day. Some jewelers went for the smile. Some for the heart. Others partnered with their vendors to showcase a special line or piece or even a sale. Still others went for an eye-catching photo with a simple and usually creative "Happy Valentine's Day" reminding their customers that there was still time to shop. Here's a quick visual look at some of the variety.
First, some humor:
From the heart:
And some merchandise-focused messages:
For the procrastinators:
Tying into national branding efforts:
A call to action--but to share love stories, not to buy:
Simple good wishes:
And finally, one for the day after:
Top image: Wallpaperstock.net