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Video Review of Peter Smith’s ‘Hiring Squirrels’—Salespeople Are Not All Created Equally |  July 04, 2021 (0 comments)

Jimmy DeGroot Store Headshot

Green Bay, WI--This week, sales and store trainer James "Jimmy" DeGroot offers an introspective video review of the seminal sales book "Hiring Squirrels" by Peter Smith.

"Hiring Squirrels by Peter Smith is a fantastic book," says DeGroot. "Peter worked for Tiffany & Co., Hearts On Fire and is just an incredibly wise man. And if you’re in retail, especially in the jewelry business, you need to get this book, get in your car, drive somewhere you can be alone and read it all the way through. But ya better bring a notepad, because it’s gonna transform the way you run your business."

CLICK HERE or on the video image below to watch Jimmy DeGroot's video review of "Hiring Squirrels":

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the website Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at or call 920-492-1191.

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