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VPs Anne Russell and Donna Bouchard Promoted at Hamilton Jewelers February 09, 2021 (0 comments)
Princeton, NJ--Anne Russell, former Vice President of Merchandising and Donna Bouchard, former Vice President of Advertising and Community Relations of luxury jewelry retailer Hamilton Jewelers, have been promoted to expanding executive roles.
Russell moves up to Executive Vice President – Branding and Merchandising. She will oversee development of Hamilton’s proprietary jewelry collections, management of designer and watch brand relationships, growth of Hamilton’s website, and creation and execution of Hamilton’s social, digital, and traditional marketing strategies.
Bouchard ascends to the new role as Senior Vice President – Specialty Business. She will oversee Hamilton’s Insignia business and its Specialty Gifts business as one combined division focused on providing the best in products and services to corporate businesses, non-profit organizations, heritage societies, and academic institutions.
Anne Russell (above, left) and Donna Bouchard, recently promoted to growing executive roles at Hamilton Jewelers.
Like many brands, Hamilton made the strategic decision to merge its branding and merchandising departments into one cohesive group to achieve greater levels of efficiency and effectiveness in a fast-moving world. Russell is known in the luxury jewelry industry with a track record of success as Hamilton’s head merchandiser and experience launching Hamilton’s vintage brand, h1912, and is well-suited for the new role and increased responsibilities. “In today’s luxury industry, speed and efficiency go hand-in-hand with design and vision,” said Hank Siegel, President and CEO of Hamilton. He continued, “A critical component of success is the effectiveness of product sourcing, design development, and client outreach, all while ensuring the look and feel of the brand is enhanced and protected. Anne has the ability to combine a merchant’s eye with a vision for the future of the Hamilton brand, which represents the perfect match for this new role.”
Anne Russell started with Hamilton in 2008 in the Merchandising Department and quickly became a leader serving in a Vice President role. She launched Hamilton’s vintage watch and jewelry brand h1912 with Hamilton’s late Chairman, Martin Siegel, in 2016. In 2019, she assumed responsibility for Hamilton’s digital marketing initiatives and website. She now will take on overarching branding and marketing responsibilities, on top of her existing responsibilities, in her new role. “We’re proud to have Anne leading our newly-formed Branding and Merchandising Department,” said Andrew Siegel, Hamilton’s Chief Operating Officer. “She has a history of growing in new roles and taking on fresh initiatives. We have no doubt that her efforts will bring the Hamilton brand to new heights and enhance Hamilton’s strong industry relationships and position as one of the leading heritage fine jewelers in the US that remains independently owned.”
Of the appointment to Executive Vice President of the new department, Russell said “I’m excited about this new opportunity to create a seamless relationship between merchandising and marketing in order to continue to create a cohesive brand presentation that raises awareness and deepens client relationships.”
Hamilton’s Specialty Business Division brings the best of Hamilton’s quality and service pedigree to corporate and institutional customers, focusing on turnkey solutions for client gifting, employee recognition programs, and sales and service awards. The division’s capabilities also include providing made-in-America insignia jewelry, pins, ribbons, and regalia to clients including police and fire organizations, military institutions, ancestral societies, and many more. Located in historic Bucks County, Pennsylvania, Hamilton’s Specialty Business Division employs full-time customer service representatives and dedicated account managers to assist with every need of Hamilton’s customers.
Bouchard is well-known to the greater Mercer County business community, having a lengthy tenure at Hamilton Jewelers leading Hamilton’s Business Gifts and Insignia divisions prior to their combination into the Hamilton Specialty Business Division. She was most recently recognized by the Princeton Mercer Regional Chamber of Commerce as a Champion for Business in October of 2020. “Donna’s years of experience serving Hamilton’s corporate and non-profit clients allow her to truly understand their unique needs and create successful custom programs for them,” said Hank Siegel. He continued, “our corporate, ancestral, and institutional clients deserve tailored solutions for their individual requirements. Hamilton is well-positioned to continue providing those services through our Specialty Division, and Donna is the expert we can count on to ensure these clients receive Hamilton’s expertise, attention to detail, and enduring value that are hallmarks of our brand.”
Donna Bouchard began at Hamilton in 2001 in the Marketing Department and helped the brand grow its reputation for quality, integrity, and expertise that it enjoys to this day in the jewelry industry and with consumers. She took over the original Hamilton Insignia and Hamilton For Business Divisions in 2011 and has overseen their expansion throughout the years. “Donna is the perfect person to help us refresh and re-launch our Specialty Business offerings with a renewed focus and energy” said Andrew Siegel, Hamilton’s Chief Operating Officer. “She has experience in this incredibly important work that Hamilton does for our corporate clients, and also has her incredible marketing background to help introduce new businesses, organizations, and societies to the Hamilton way of distinctive service and quality products.”
Of the opportunity, Bouchard said “after 20 years of understanding and cultivating client relationships with Hamilton, this is an exciting new opportunity to grow another important channel of distribution in the business sector. The growth potential is significant when considering Hamilton’s brand equity and existing reach around the globe. I’m thrilled to be taking on this role to further expand our Specialty Business Division to new markets and demonstrate that our capabilities go far beyond fine jewelry and timepieces.”
About Hamilton Jewelers and Hamilton Specialty Business: Hamilton Jewelers is a family-owned and operated firm, founded in 1912, with locations online, in Princeton, NJ and Palm Beach County, FL. For more information, visit hamiltonjewelers.com. Hamilton’s Specialty Business Division handles turnkey gifting, recognition, and insignia solutions for corporate, non-profit, heritage, and academic organizations. The division is headquartered in Langhorne, PA, and can be found online at www.hamiltoninsignia.com and www.hamiltonforbusiness.com.