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Watch Jewelry Sustainability Video Presented at 74th Cannes Film Festival July 21, 2021 (0 comments)


Cannes, France--The global fine jewelry and watch industry scored major points with both its drive toward sustainability and its professionalism at the just-concluded 74th Cannes Film Festival, where it presented the Responsible Jewellery Council's (RJC) new video, "Create Beautiful".

According to RJC Executive Director Iris Van der Veken, the video features CEO's from some of the names in the jewellery and watch industry, as well as special interest groups (listed below). 

"Together we show that collective action is an accelerant for change," Van der Veken said.  "You cannot separate beauty and design from sustainability. And when you ask, ‘how is this made’ and commit to create beautiful things in a beautiful way, you make it possible to live in a better, fairer world – today and for future generations."

Featured in the Video "Create Beautiful" Shown at the 74th Cannes Film Festival:

Sergey Ivanov, CEO, Alrosa Company Limited 
Jean-Christophe Babin, CEO, Bvlgari
Cyrille Vigneron, President and CEO, Cartier
Bruce Cleaver, CEO, De Beers Group
Dr. Benjamin F. Chavis, Jr., Co-Founder, Diamonds Do Good
Christoph Grainger-Herr, CEO, IWC Schaffhausen
Catherine Alix-Renier, CEO, Jaeger-LeCoultre
Michael Lerche, President, The Plumb Club Association, Inc.
Sue Allchurch, Chief, Outreach & Engagement, United Nations Global Compact
David Bouffard, Chair, Responsible Jewellery Council
Daylia Brown, Membership Services Manager, Responsible Jewellery Council

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