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Aspen, CO--Watch Week Aspen returns August 13 – 16 for its third edition with more activations and opportunities for collectors and enthusiasts to connect directly with leading watchmakers.

The four-day event will transform downtown Aspen into a walkable, citywide celebration of horology. Brand-hosted events and retail activations will begin Thursday afternoon and continue through Sunday, blending collectible timepieces with Aspen’s renowned hospitality, dining, and cultural landscape.

[Watch Week Aspen 2025 Group Wrist Shot]

Founded by Oliver Smith Jeweler and presented in partnership with the Aspen Chamber Resort Association, Watch Week Aspen is a decentralized, multi-day experience in which participating brands and retail partners host their own curated previews, panels and social gatherings. Attendees are encouraged to explore downtown Aspen while discovering new timepiece releases and engaging with brand executives, industry leaders, and fellow collectors.

Three events will anchor the weekend’s programming:

• Welcome Party (Friday Evening) – The weekend’s signature kickoff, uniting brands, collectors, media, and tastemakers.
• Speaker Series (Saturday) – Curated conversations with brand executives and industry experts on innovation, craftsmanship, and today’s collector market.
• Collector’s Dinner (Saturday Evening) – An invitation-only celebration of the collector community and the artistry of watchmaking.

Additional boutique previews, limited-edition launches, and lifestyle activations will be announced in the coming months.

The 2026 slate of participating brands and retail partners will be announced soon, along with a full event line-up.

For updates, visit WatchWeekAspen.com and learn more about planning a visit through aspenchamber.org.