Shanghai, China--According to Christophe Roulet in his recent story for FHH Journal, "After Geneva and Miami, Watches & Wonders travels to China as a physical event, held September 9th to 13th at the West Bund Art Center in Shanghai, as well as a digital platform developed by the Foundation de la Haute Horlogerie in partnership with Tmall's Luxury Pavilion."(Image Credit: FHH Journal.)
From the story:
One event and now three continents with the launch of Watches & Wonders in China. The format has evolved significantly, in response to Covid-19, to become an immersive experience with both physical and digital components. Initially, Watches & Wonders would have carried on this year from Salon International de la Haute Horlogerie in Geneva on the eve of its 30th anniversary, in a city-wide celebration of watches and watchmaking. As the pandemic set in, Watches & Wonders lost no time in adapting and moved online, introducing a new breed of virtual fair that proved ideally suited to the new global situation. Building on the concept’s success, Watches & Wonders is making its first incursion into China, combining the advantages of a traditional fair with the potential of its online counterpart.
One fair, two events
Watches & Wonders Shanghai will take place at the West Bund Art Center, a venue widely regarded as the city’s hottest address for art and leisure. Scheduled September 9th to 13th, the first two days are reserved for the media and professionals, then the following three for the public, by invitation, who can enjoy a specially curated programme of cultural and educational opportunities. The exhibiting brands are nine prestigious Maisons in the Richemont group* as well as Parmigiani Fleurier and Purnell. At the same time as this physical event, “Watches & Wonders goes digital** in China on the third anniversary of Tmall’s Luxury Pavilion,” to quote Fondation de la Haute Horlogerie (FHH), partner to the event.