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Fort Lauderdale, FL--Weston Jewelers has announced plans to open a new flagship store on Las Olas Boulevard in downtown Fort Lauderdale. In a news release, the company stated that the five-story, 40,707-square-foot location at 1117 East Las Olas Boulevard is scheduled to open in late 2027.

[Image via Weston Jewelers]

The release noted that the new site will include at least three levels of retail space featuring Swiss timepieces and designer jewelry, as well as a rooftop restaurant. The Fort Lauderdale expansion marks a significant step for the family-owned business, which has served South Florida for nearly 25 years.

Weston Jewelers, an Official Rolex Retailer, currently operates its original store at Weston Town Center and a second at the Shoppes at The Guitar Hotel inside the Seminole Hard Rock Hotel & Casino in Davie. The business also manages a dedicated Hublot boutique. Both existing locations will continue operations while the new Las Olas flagship is developed, the release noted.

Founded by Ed and Tracey Dikes in 2001, Weston Jewelers is known for its emphasis on personal service and community relationships. Their son Jesse manages the Hard Rock locations, while their daughter Danni oversees marketing.

"We are beyond excited to build our new flagship location in the heart of Downtown Fort Lauderdale," said CEO Ed Dikes. "This dream has been years in the making."

According to the release, the new store will include a bridal studio and a full-service center, offering private consultations, custom designs, and access to exclusive jewelry and timepieces.

"We feel so fortunate to share milestones in our clients' lives," said President Tracey Dikes. "We cannot wait to welcome both long-term clients and new visitors to Weston Jewelers on Las Olas."