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Will Consumers Go Gaming for Gems? March 22, 2011 (0 comments)
New York, NY--Bluefly.com, a small publicly-held online boutique retailer, is playing games with its customers.
Using a platform from Menlo Park, CA-based Badgeville, Bluefly is testing the marriage of retail loyalty programs with online gaming. Both popular, the idea behind successful gaming and retail loyalty programs is the same; i.e. that people love a reward.
Whether it’s a free beer when you check into your town’s #1 bar often enough to become a mayor on Foursquare, or a free sixth cup of coffee after buying five, or a hefty spending certificate from your favorite specialty store after buying a qualifying amount of merchandise, consumers like to feel they’re getting something back for their efforts.
Will jewelry be next? FYI, Bluefly already sells it.