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Brooklyn, NY--The vintage watch market is growing rapidly, driven by collectors who value older models for their design, availability, and investment potential. According to a report by William Barthman, citing a 2024 Deloitte study, the global secondhand watch market could match the size of the primary market within the next decade.

[Image via iStock.com/lightkey]

The report noted that new buyers often start with pre-owned watches because they offer quality at lower prices due to depreciation. Vintage and pre-owned models are also immediately available, appealing to collectors who want rare pieces without long waiting periods.

To meet rising demand, several brands have introduced certified pre-owned programs. As per the post, William Barthman's Brooklyn salon now carries authenticated selections from brands such as Patek Philippe, Cartier, and Dior, with in-house watchmakers providing servicing and repair.

For serious collectors, vintage models offer access to discontinued designs and movements no longer produced. The post highlighted three main categories: vintage (pre-1990), neo-vintage (1990–2004), and modern (2005 and newer). Many collectors believe older watches represent higher craftsmanship standards.

The report advised buyers to research thoroughly to avoid counterfeits or watches altered with aftermarket parts. Buying from reputable retailers that provide documentation and warranties helps preserve value. Depending on brand and condition, some vintage watches can appreciate over time.

Learn more in this post by William Barthman Jeweler.