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WASHINGTON, U.K.--Wolf, which specializes in luxury storage solutions, has appointment of Adam Fried as global director of client development.

Fried is a third-generation jewelry industry veteran with roots in New York’s Diamond District. He brings experience from both the vendor and retail sides of the business. He served as a global trainer at Hearts On Fire, where he educated teams around the world on diamond expertise and luxury sales.

On the retail side, he worked as the director of corporate training at Hyde Park, where he led training initiatives that elevated sales performance and product knowledge across the organization.

This experience across both B2B and B2C has developed Fried’s well-rounded perspective on product education, sales performance and brand storytelling.

“Finally, the last piece of the puzzle is in place,” said Simon Wolf, CEO of Wolf. “Adam’s experience and long history of running sales workshops across the globe will now infuse the knowledge that the great sales folks on the shop floor need to not only tell the Wolf 190-plus year story but more important why a Wolf is so important to each and every watch and jewelry lover.”