Articles and News
Your Website: What Happens In The First Sixty Minutes December 30, 2014 (0 comments)
Merrick, NY—Did you know that more than half of all online purchases are made within the first 15 minutes a visitor spends on your site? And that the bulk of those are done between minute five and minute eight of their visit? But retailers actually have a full 60 minute window to capture a website visitor’s attention, according to findings in the latest global ecommerce quarterly report multichannel personalization firm Monetate.
A recent article on retailcustomerexperience.com breaks down the first hour of the retail web transaction process. Within that time, nearly 75% of consumers will visit a site, decide what to buy, and complete the checkout process. If they don’t finish in that time, they will likely move on. Here’s how shopper behavior breaks down:
Brands lose 30% of their site visitors in the first minute. At this juncture, more than three-fourths of visitors are in “product discovery mode.” 18.9% will visit product detail pages, and 4% will put something in their shopping carts. But this early, only 0.01% actually complete the purchase.
During the first 15 minutes, most shoppers who are going to convert from looking to buying will do so. And most shoppers who do convert are there with specific intent. Fewer (65.5%) are still in product discovery mode; but more (26.5%) visit a product detail page than in the first minute. By now, 7.7% will place an item in their shopping carts; and 0.22% complete the purchase. Though the conversion number seems small, remember that more than half (52%) of all online purchases are made within this time period.
The middle 30 minutes of the hour-long window show a marked decline in the number of visitors on the site. Typically by now, the visitor has either made a purchase or left the site, or they’re just browsing. But the articles says that though the number of visitors still on the site is smaller, the percentage of those who convert to buyers actually goes up during this time.
Finally, after the 45-minute mark, more than three-fourths of all purchases have been made. But it’s not a total wasteland—6% of purchases are made in the last 15 minutes of a visitor’s experience on your site.
Read the complete article here.
Top image: Wikipedia.org