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Zales Launches “The Edit” Store Concept, Plans Further Expansion in 2026 December 23, 2025 (0 comments)
New York, NY--Zales has launched The Edit, a new in-store retail concept designed to update its physical shopping experience, according to a company release.
[Image by Zales via Business Wire]
The report stated that The Edit is currently open in four U.S. markets and will expand further in 2026. The concept follows Zales' 2025 "Own It" rebrand and forms part of the company's broader store modernization strategy.
According to the report, The Edit stores feature open layouts and digital tools intended to support self-guided shopping alongside in-store assistance. Key elements include rotating seasonal displays, customization areas, QR-code-based product browsing, and dedicated consultation spaces.
The report noted that current locations are operating in Chandler, Arizona; Denver, Colorado; Austin, Texas; and Atlanta, Georgia. Additional locations are planned for Jacksonville, Florida, and a second Atlanta store in early 2026.
Zales operates more than 422 stores nationwide. As per the report, the company views The Edit as an evolution of its retail footprint to align with changing consumer shopping habits.
"The Edit reflects how our customers want to experience jewelry today," Zales President Kecia Caffie said in a statement cited in the report.
Learn more in this news release on Business Wire.