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Brand News: Vianna Brasil To Open U.S. Flagship Boutique December 23, 2014 (0 comments)

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Boca Raton, FL—Vianna Brasil, one of Brazil's most highly regarded fine jewelry designers and manufacturers, is set to open its first standalone location and flagship store in the United States. The 2,000-square foot store will be in the upscale Royal Palm Plaza in Boca Raton, FL.

“This store and gallery, located at 350 Esplanade in Royal Palm Plaza, is the culmination of many years planning and dreaming,” said company principal Ricardo Vianna, a fourth-generation member of the jewelry family. “We chose Boca Raton because of the lifestyle of the residents and the many Vianna Brasil clients from Brazil and around the world who visit this beautiful resort city.

“Although the brand is well represented in the United States, we wanted to create our own showcase, and build not only a jewelry store but a gallery to highlight our fine jewelry collection, one-of-a-kind creations, and well known Brazilian artists as well,” Vianna continued. Included in the gallery will be artworks by Leopoldo Martins, Saul Vilela, Carmem Gusmao, and Hamilton Aguiar, among others.

Vianna Brasil jewelry is sold in fine jewelers and luxury specialty stores throughout the United States and in more than 40 countries worldwide. The jewelry collection is a fusion of color, using Brazilian gemstones set in 18k gold, many highlighted with diamonds. The company works directly with gem miners and cuts its own stones to create unique designs with an explosion of colors, in price points ranging from several hundred dollars to well over $20,000.

A new collection has been created specifically for the launch of the new flagship store. In addition to Vianna Brasil jewelry, the new boutique will include a selection of Ritmo Mundo watches, featuring models from the current Quantum and Vintage collection, as well as a few select bestsellers of the brand’s award winning Persepolis collection.

“Creating this exclusive shop in shop boutique within the Vianna store will give local and international visitors a unique shopping environment,” says Ritmo president Ali Soltani. “From this past summer’s World Cup sponsorship of several Brazilian National Football players to our continued focus among elite soccer players and athletes around the globe, our partnership with Vianna Brasil jewelry brings luxury directly to the South Florida market.”  

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