Jewelry ECOMM Tech
3 Important Digital and eCommerce Investments for Your Online Jewelry Store October 13, 2018 (0 comments)


#1. Omnichannel initiatives

Endless aisle
An in-store kiosk that enables your buyers to order items that are not sold in your store or that branch and/or currently not in stock and the buyers will then have the item shipped to their homes. This is also good in encouraging advance orders for jewelry collections that you’re yet to launch. Monica Rich Kosann is one of the jewelry brands who use this concept. They provide touchscreens that allow buyers to shop jewelry pieces beyond what’s available in the store location. It also lets them personalize their purchase by choosing their preferred design and metals and see how the finished item would look so they can compare.Click and Reserve
It enables the online shoppers to reserve online the items they want to buy and then touch it, try it on, and process the payment in-store. Click and Reserve makes the buying activity flexible for buyers while giving them an assurance of availability. In addition, it’s also a way to attract impulsive in-store buying. Swarovski’s Click & Collect is kind of similar to this concept; however, theirs requires you to make a payment online before you can collect your item from one of their Collect boutiques.Interactive catalogs and mobile applications
Depending on the type of mobile applications, others create one to give buyers the freedom to design and personalize their orders without leaving their homes. After all, clienteling and personalization is the second digital business initiative prioritized by retailers as stated in the State of Retailing Online 2018.#2. Social media presence

Create perishable and nonperishable jewelry videos
Perishable videos are those temporary content such as your jewelry video for introducing your new jewelry collection or other jewelry sales promo videos and products. Meanwhile, the nonperishable videos are those videos that don’t expire and are always relevant like your About Us and testimonial videos. Videos are important to prolong the amount of time buyers spend on your website, especially that 88% of them don’t want to hear your sales talk unless they’re ready to make a purchase. Also, videos get more shares and other forms of engagements on social media pages, which opens more sales opportunities for you.Jewelry images
You need different types of jewelry images to meet your buyers’ expectations no matter where they are on their buyers’ journey. These should include the following:

User-generated content
As we’ve mentioned here before, user-generated jewelry content can improve your conversion rate by 2.4X. Aside from that, it’s also another way to boost your social media presence as it would encourage your buyers to post a photo of themselves wearing your jewelry pieces. When other potential buyers see real people wearing your items, it boosts your brand’s credibility and buyers feel confident transacting with you. Take a look at the example below showcasing Tatty Devine’s art jewelry.
#3. Faster shipping
