Jewelry ECOMM Tech
7 Ways to Build Trust For Your Online Jewelry Store February 26, 2020 (0 comments)
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1. Multiple product shots of your jewelry
Using multiple angles with your jewelry product photography can help gain your shoppers’ trust and confidence. When shoppers go to your product page and see that there are many many angles of your jewelry products to see, it makes them feel that you’re not trying to hide any flaws from them. The added feature of a “click to zoom” allows shoppers to further inspect at the finest details. When shooting your jewelry product images, ensure you are using the same angles, backgrounds, and proportions to create consistency. Many online marketplaces encourage users to upload as many product images as they can. For example, you can upload up to 12 images on eBay, 6 images on Amazon and 10 images for Etsy.![](https://jewelersonlstg.wpengine.com/wp-content/uploads/2020/02/Screenshot-2020-02-26-06.45.49-1024x423.png)
2. Use 360-degree jewelry product videos
Similar to point 1, 360-degree jewelry product videos empowers shoppers by allowing them to control and experience your products in real-time. 360-degree product videos can also capture details that may have been missed from the supplied images. Prior to technologies such as the GemLightbox Turntable, jewelers would have paid hundreds of dollars for just a single 360-degree jewelry product video. Now anyone with a smartphone can capture perfect 360-degree jewelry product videos which can be turned interactive by using software such as Marzipano and Webrotate360.![](https://jewelersonlstg.wpengine.com/wp-content/uploads/2020/02/Screenshot-2020-02-26-06.46.52.png)
3. Detailed product descriptions
According to statistics, up to 30% of all online sales are returned for various reasons. Shoppers will not hesitate to return items should the products not match their description and well protected by consumer laws and strict customer-centric policies enforced by online marketplaces. Therefore the correct information needs to be communicated both visually and in text. Don’t forget to include the following details for your jewelry product:- Weight
- Carat
- Dimensions
- What size to get (for rings)
- Number of stones (if applicable)
- Packaging
- Returns & refund policy
4. Product & business feedback
Let other people do the talking for you (but make sure they love you first!). According to the 2017 Local Customer Review Survey, 85% of consumers trust online reviews as much as personal recommendations and Positive reviews make 73% of consumers trust a local business more. Therefore it is important to build a loyal customer base through exceptional customer service and product quality. It is also important to respond to negative feedback and address them accordingly. By responding to negative feedback, you are showing that you are willing to listen and shoppers are more likely to purchase off businesses that will listen. As a start, get in touch with your existing and delighted customers and have them post a review about your business on Google or Facebook Reviews. Ask them to be as specific as they can with their experience, including any photos, so that other potential shoppers know what to expect when they purchase from you.5 Payment Methods
Providing multiple payment methods empowers customers by allowing them to choose how they would like to pay. Research by FuturePay revealed that “lack of payment options” was one of the most commonly cited reasons for shopping cart abandonment besides “lack of free shipping” and the “price”. There are many trusted payment options to choose from such as- PayPal
- Stripe
- Amazon Pay
- Apple Pay
- Square
- Cryptocurrencies
- Transferwise