Jewelry ECOMM Tech
Braving The Amazon March 06, 2019 (0 comments)
![Screenshot-2019-03-06-13.20.42.jpg](/images/made/221f66deb3a3ac58/Screenshot-2019-03-06-13.20.42_242_242_c1.jpg)
- Online jewelry sales are only approx. 5% of the market today.
- Online jewelry sales will likely reach 10% by 2020, but that may be the absolute ceiling for online-only jewelry sales.
- Physical interaction with jewelry is still a primary driver in selection of pieces; touch and sensory stimulation considered a "crucial" factor.
- Brick and morter retailers may find more success with mono-brand "boutiques", which allows greater control over brands, more interactivity with customers, and higher margin potential
![](https://jewelryecomm2.wpengine.com/wp-content/uploads/2019/09/Screenshot-2019-03-06-14.08.52-1024x442.png)