Jewelry ECOMM Tech
Email Blast Segment Techniques | December 29, 2024 (0 comments)
A huge key to a successful email campaign lies in segmentation. By dividing your email list into smaller, targeted segments, you can tailor your messages to meet the specific needs and interests of your audience.
Once you've mastered the basic segmentation techniques, consider implementing more advanced strategies to further refine your email marketing efforts. Here are some of my favorite segmentations:
1. Purchase History Segmentation
Create segments based on previous purchase behavior. This allows you to send product recommendations, upsell opportunities, and replenishment reminders to those who have purchased similar items in the past.
2. Engagement Level Segmentation
Identify segments based on how actively subscribers engage with your emails. You can send different content to highly engaged users compared to those who rarely open your emails. For inactive subscribers, consider re-engagement campaigns to rekindle their interest.
3. Lifecycle Stage Segmentation
Segment your audience based on where they are in the customer journey. New subscribers may require introductory content, while long-term customers might appreciate loyalty rewards. Tailoring content to lifecycle stages ensures that you are meeting subscribers' needs at each phase of their relationship with your brand.
4. Event-Based Segmentation
Use events such as birthdays, anniversaries, or user milestones to trigger personalized email campaigns. These events provide an opportunity to engage with your audience on a personal level and can lead to increased brand affinity.
About The Author:
Mike Hauben is the Creative Director and Marketing Director for the Centurion Jewelry Show. He has over fifteen years experience and holds a number of digital certifications (Google, Yoast, Hubspot, and more). Mike has gained recognition among the jewelry industry in recent years as a popular keynote speaker, author, and trusted expert. He’s spoke at conferences like Centurion and JCK at the Javits Center.
He’s received an Award Of Excellence from MMA Business Magazine and is a black belt in Brazilian Jiu Jitsu. He lives with his family in Atlantic Beach, NY.
Learn more: haubenmedia.com