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Formatting Your Text Properly On Your Website For SEO |  October 01, 2023 (0 comments)


The way the words on your website are formatted plays a major part in how Google ranks your page. Here’s a quick tutorial on how you should be formatting the content on your website so that Google understands how to properly analyze your site.


Understanding Font Tags

If someone is updating the wording on your website or adding a blog article, it’s likely that they’ll see “Header 1”, “Header 2” etc in their text editor (it’s often right next to the bold/italic controls). 

Many people could assume that this simply changes the font size on the page. But what these things are actually doing is telling Google what the main topics on that page are.

Google isn’t telepathic. It reads the text on your pages to decide how to rank your site. The header tags actually tell Google how to prioritize the content on your page. You should never use a Header tag for the sake of just increasing the font size!


How To Use Font Tags Properly

If you’re using a text editor, you’ll probably have a little area next to the bold and italic boxes that let you select the Header tag for any given area of text on your page.

Here’s a look at how you should properly use the font tags on your page for maximum Googleability: 

Header 1 Tag

The ONLY thing on your page that should be using Header 1 is the title of your page. H1 specifically tells Google what the title of the page is and what the core topic is.

Header 2 Tag

This is the Header size you should use for all your core topics. For example, if I was writing an article on 5 restaurants in New York, I’d probably list each restaurant (with Header 2 tags) and then put a couple paragraphs of text under each restaurant (which would be using the


Header 3 Tag

You use the Header 3 tag for your text for sub-topics. So in that same restaurant page analogy, I make use the Header 3 tags to list different features of each of those restaurants.

Body Tag

You designate the majority of your text - the “main” text throughout the page - as Body text. You user Header tags to name the chapter of each section, to tell Google what the upcoming paragraph is going to be about. And then the main text in that area stays as Body text.


About The Author:

Mike Hauben is the Creative Director and Marketing Director for the Centurion Jewelry Show. He has over fifteen years experience and holds a number of digital certifications (Google, Yoast, Hubspot, and more). Mike has gained recognition among the jewelry industry in recent years as a popular keynote speaker, author, and trusted expert. He’s spoke at conferences like Centurion and JCK at the Javits Center.

He’s received an Award Of Excellence from MMA Business Magazine and is a black belt in Brazilian Jiu Jitsu. He lives with his family in Atlantic Beach, NY.

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