Jewelry ECOMM Tech
Gen Z Ditches Google, Turns To Reddit For Product Searches | June 24, 2024 (0 comments)
This is a really fascinating article by Search Engine Journal. Essentially, studies are finding that younger generations prefer using social media and Reddit for product discovery rather than Google.
Check the full article out here on Search Engine Land
Key Takeaways:
- traditional SEO strategies might not work well for reaching younger customers
- Gen Z is increasingly using social media to find new brands and products
About The Author:
Mike Hauben is the Creative Director and Marketing Director for the Centurion Jewelry Show. He has over fifteen years experience and holds a number of digital certifications (Google, Yoast, Hubspot, and more). Mike has gained recognition among the jewelry industry in recent years as a popular keynote speaker, author, and trusted expert. He’s spoke at conferences like Centurion and JCK at the Javits Center.
He’s received an Award Of Excellence from MMA Business Magazine and is a black belt in Brazilian Jiu Jitsu. He lives with his family in Atlantic Beach, NY.