Jewelry ECOMM Tech
Get Down With OTT: Reaching the Cord-Cutting Bridal Consumers In Your Market! April 27, 2020 (0 comments)
Video taken from our Jewelry Ecomm LIVE! 2019 Conference.
Featuring Gus Garcia, Bottom Line Marketing
www.bottomlineblack.com
Bridal consumers are cutting the cord as Broadcast and Cable TV viewership sees sharp declines in the 18-34 age group.
Meanwhile, adults in the United States are consuming 54 hours of video streaming content exclusively across platforms like Apple TV and Roku at 24% YoY growth.
Learn how to target cord-cutting bridal consumers in your market utilizing OTT (Over-The-Top) to bridge the gap between traditional and digital advertising!