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Google Ads 101: Negative Keywords |  August 04, 2023 (0 comments)


Merrick, NY -- Just like you can give Google keywords of who you want your ads to appear to, you can also tell Google if there are any specific terms or phrases you DON'T want to be found for. These are called negative keywords.

By telling Google what your product is not, you prevent your ads from showing on keyword searches that don’t align with the customers you want.

As a jeweler, using negative keywords lets you refine your targeting by an extra layer.

You may want to be found for the keyword "engagement rings", but you may NOT want to be found for the term "cheap engagement rings" if you're focused on higher quality pieces. In this scenario, you could have "engagement rings" as a keyword, but "cheap engagement rings" as a negative keyword.

Refining your Google Ads in this way will save you money on your ad spend and will make sure your targeting is as accurate as possible.


About The Author:

Mike Hauben is the Creative Director and Marketing Director for the Centurion Jewelry Show Centurion. He has over fifteen years experience and holds a number of digital certifications (Google, Yoast, Hubspot, and more). Mike has gained recognition among the jewelry industry in recent years as a popular keynote speaker, author, and trusted expert. He’s spoke at a number of digital conferences, including Centurion, AGS Conclave, and JCK at the Javits Center.

He’s received an Award Of Excellence from MMA Business Magazine and is a black belt in Brazilian Jiu Jitsu. He lives with his family in Atlantic Beach, NY.

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