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Google launches new AI tool to improve YouTube ad optimization |  September 16, 2023 (0 comments)


Merrick, NY -- Google Ads has launched a new feature - called Creative Guidance - to help advertisers in optimizing their YouTube ad campaigns.

The new Creative Guidance feature uses AI to evaluate your content and make recommendations to your content.

If critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possible.


Creative guidance can detect if your video ad is missing the following key creative attributes:

Brand logo: Shows a prominent brand logo in the first 5 seconds.

Video duration: Follows the recommended video length based on your marketing objective.

Voice-over: Uses a high-quality, human voice-over.

Aspect ratio: Ad group includes all 3 video orientations, at least (1) horizontal 16:9, (1) vertical 9:16, and (1) square 1:1.


Google has confirmed more features like this will be coming in the near future.


CLICK HERE to read more on Google's site.

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