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Google Required To Remove Ads That Violate Trademarks, Court Rules | August 17, 2023 (0 comments)
Merrick, NY -- as originally reported by Tech Crunch, Google is now required to remove ads that use registered trademarks.
"The decision (PDF), delivered by a division bench of Justice Vibhu Bakhru and Justice Amit Mahajan last week, observed that Google was an “active participant” in the use of the trademarks of proprietors. Google’s practice of suggesting competitors’ trademarks as keywords to advertisers yielded significant profits for the search giant via keyword sales."
Click here to read the full article.
Key Takeaway: Its going to be harder to target your competitor's business name as keywords. The good thing is, now it will be difficult for your competitors to do, which means you won't have to waste money paying for clicks for your own business name keyword.