Jewelry ECOMM Tech
How Jewelry Brands Can Cope with Email Fatigue May 15, 2019 (0 comments)
Search Google for “email marketing effectiveness”, and you’ll find many articles touting the benefits of email marketing - email is more personalized than other forms of inbound marketing, it generates revenue, and customers are more likely to pay attention to their emails rather than Instagram or Facebook.
Be honest: how many marketing emails do you actually open every day? You may be subscribed to email marketing from your favorite clothing brands, entertainment venues, or local publications. But are you actually reading them? Or are you simply deleting them because you’re too lazy to click “Unsubscribe”?
That’s how most customers feel about emails from your jewelry brand (if you’re even sending emails, of course). However, all hope is not lost. Email marketing can still be effective. In fact, according to this recent article from Digital Commerce 360, one jewelry brand named Moriarty’s Gem Art uses marketing emails to drive about 15% of their online sales. Not too shabby!
To succeed with email, you simply need to know how to cope with email fatigue and acknowledge that it exists. Stop pretending that your customers are waiting with bated breath to hear from you and understand that most people don’t have time to read your emails. Once you come to terms with this reality, then you can take steps to create and send emails that at least some customers may actually want to open. Even better, a few will feel inspired to take action!