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How Micro Influencers Can Bring Customers to Your Store January 04, 2019 (0 comments)

Screenshot-2019-01-04-13.16.19.png Social media influencers are one of the newest jobs to surface after social media really took hold of the internet. An influencer is a person who holds a blog or page that receives a lot of attention and followers. These people will recommend products and businesses, showing them to all of their followers and getting the brands’ names out in the world, effectively marketing with a larger “word of mouth.” While it might seem like they are just a reviewer, influencers are more powerful than a basic online reviewer. As a result, they will sometimes be hired to make a post, recommending a certain brand or business. You can look at a good example of how that works for the jewelry industry here. But how can an influencer benefit your jewelry business? This is what you need to know.

Micro vs Macro

Influencers can be broken up into different categories, but the two that we will look at are “micro” and “macro” influencers. Why go with Micro Micro influencers will not only be happier to help your company by promoting your business, but they usually do not need much in exchange. Often, they will accept a sample of your product, like a piece of jewelry or cash compensation. They will then tell their followers about your amazing pieces and get to keep the piece in exchange of the review.

Finding an Influencer

The important thing with influencers is that you cannot just select a random person on social media who seems to have a large following. You want an influencer whose followers make up for a lot of your customer base. Luckily, there are influencer databases available that you can use to help you find the right fit for your business. Check out a list here. Get Started Once you have decided to go with an influencer, look through the available databases and find the right person to market your business for you. If you are not sure how to proceed from this point, contact the digital marketing experts at GemFind. With their experience, they will be able to direct you through social media influencing and digital marketing to better improve your business’s potential.

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