Jewelry ECOMM Tech
How to Create Evergreen Content That Keeps Driving Traffic | August 03, 2025 (0 comments)
Creating evergreen content—content that stays relevant and continues to drive traffic over time—is a smart strategy for building long-term growth. Here’s a step-by-step guide to help you create evergreen content that consistently delivers value:
What Is Evergreen Content?
Evergreen content is search-optimized, relevant, and valuable long after it’s published. It doesn’t lose relevance quickly like news or trend-based content. Examples include:
- How-to guides
- FAQs
- Tutorials
- Glossaries
- Listicles (e.g., "10 Tips for...")
Step-by-Step Guide to Creating Evergreen Content
1. Choose Evergreen Topics
Focus on subjects that:
- Solve a consistent problem
- Are foundational to your niche
- Aren’t tied to time-sensitive trends
Tools to use:
- Google Trends (look for consistent interest)
- AnswerThePublic
- SEMrush or Ahrefs (to check keyword volume)
2. Do Long-Term Keyword Research
Target keywords with:
- High search volume
- Low to medium competition
- Stable interest over time
Tip: Aim for a mix of short-tail and long-tail keywords.
3. Create High-Quality, In-Depth Content
- Answer questions thoroughly
- Structure with headers (H2, H3)
- Use visuals or infographics
- Add internal links to related content
Bonus Tip: Keep paragraphs short and skimmable.
4. Optimize for SEO
- Use the main keyword in the title, headers, meta description, and first 100 words
- Optimize image alt text
- Create a clean URL (e.g., yoursite.com/how-to-invest)
- Use schema markup if applicable
5. Keep It Updated
Even evergreen content needs minor updates:
- Refresh outdated stats or examples
- Update screenshots or tools mentioned
- Add new insights or FAQ sections
Tip: Set a reminder to audit evergreen posts every 6–12 months.
6. Promote It Regularly
- Share on social media every few months
- Repost or repurpose (e.g., turn into a video or email series)
- Link to it from newer blog posts or guest articles
7. Track Performance
- Use analytics tools like Google Analytics or Search Console to:
- Monitor traffic over time
- Track bounce rates and dwell time
- Identify update opportunities