Jewelry ECOMM Tech
Image SEO for Jewelry Stores: How to Rank in Google Images | February 15, 2026 (0 comments)
High-quality images are essential for selling jewelry, but without image SEO, they’re missing a major opportunity to drive traffic. Google Images is often used by shoppers researching rings, gemstones, and styles, making it a powerful but overlooked channel for jewelry stores.
The first step in image SEO is proper file naming. Instead of using generic filenames like “IMG_1234.jpg,” jewelry stores should use descriptive names such as “white-gold-diamond-engagement-ring.jpg.” This helps search engines understand what the image represents and improves its chances of appearing in relevant searches.
Alt text is just as important. Alt text should clearly describe the jewelry piece, including materials, gemstones, and style when appropriate. This not only improves SEO but also makes your website more accessible, which Google increasingly values as a ranking signal.
Image size and load speed also play a major role in rankings. Large, uncompressed images can slow down your website, hurting both SEO and user experience. Optimizing image dimensions and compression ensures your jewelry pages load quickly on both desktop and mobile devices.
When done correctly, image SEO allows jewelry stores to attract shoppers who are visually browsing and ready to be inspired. Ranking in Google Images can bring consistent, high-intent traffic to product and category pages, supporting both brand discovery and sales.
About The Author
As the Creative Director for the Centurion Jewelry Show, Mike Hauben has spent the past 20 years immersed in the world of marketing for jewelers. He also runs a digital agency - haubenmedia.com