Jewelry ECOMM Tech
Is SEO Dead? May 23, 2025 (0 comments)

Is SEO dead? Joe Procopio thinks so… and it’s hard to argue that it’s starting to look that way. As AI starts to replace organic search results, how will brands continue to improve their search presence?
Read his full article here: https://www.inc.com/joe-procopio/seo-is-dead-according-to-google/91193051
Key Points:
- Google recently announced that it was launching updates built on its AI summarized search results.
- Your link that used to be in the top of the search results is now buried firmly under an avalanche of AI slop. Or your words will be buried within it alongside links and ads that probably aren’t yours.
It will be interesting to see how AI starts to impact online shopping specifically. It may force companies to rely more on paid advertisements if Google keeps taking over the content in search results.
About The Author:
Mike Hauben is the Creative Director and Marketing Director for the Centurion Jewelry Show. He has over fifteen years experience and holds a number of digital certifications (Google, Yoast, Hubspot, and more). Mike has gained recognition among the jewelry industry in recent years as a popular keynote speaker, author, and trusted expert. He’s spoke at conferences like Centurion and JCK at the Javits Center.
He’s received an Award Of Excellence from MMA Business Magazine and is a black belt in Brazilian Jiu Jitsu. He lives with his family in Atlantic Beach, NY.
Learn more: haubenmedia.com