Jewelry ECOMM Tech
Luxury Ecommerce Tips to Attract Affluent Customers | June 16, 2024 (0 comments)
Marketing to the high-end consumer is it's own magic trick. Sometimes you need a little extra focus in your advertising to reach these high-ticket consumers.
Jewelery brands and stores should check out Shopify's article on their blog: Luxury Ecommerce Tips to Attract Affluent Customers (2024).
The article does a great job outlining some key tips for luxury brands.
Read the full article here
Key Takeaways:
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Target millennials and Gen Z
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Tell a good story
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Offer fast shipping or pickup options
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Personalize the journey
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Be a digital-first brand
About The Author:
Mike Hauben is the Creative Director and Marketing Director for the Centurion Jewelry Show. He has over fifteen years experience and holds a number of digital certifications (Google, Yoast, Hubspot, and more). Mike has gained recognition among the jewelry industry in recent years as a popular keynote speaker, author, and trusted expert. He’s spoke at conferences like Centurion and JCK at the Javits Center.
He’s received an Award Of Excellence from MMA Business Magazine and is a black belt in Brazilian Jiu Jitsu. He lives with his family in Atlantic Beach, NY.
Learn more: haubenmedia.com