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Omnichannel Marketing: A Complete Guide for 2023 and Beyond |  August 26, 2023 (0 comments)


Last month, Ankita Kaushik put out a fantastic article all about Omnichannel marketing. This is a constantly-talked about subject among jewelers so I thought I would share.

Click here to read the full article 

Ankita writes: "Do you know 86% of shoppers regularly channel-hop across two channels? Yes, they don’t just hop from one shop to another; they also hop across multiple channels while shopping. Sometimes they end up making online purchases even as they stand in the queue at the physical store or use smartphones as shopping assistants at the stores. That’s why 87% of the retailers recognize the omnichannel marketing strategy as crucial for their business. They realize that if they want to be at the top of their game, they need to offer a consistent experience to customers across different touchpoints. As a retailer, it’s time that you understand the significance of omnichannel marketing on your business and leverage it to create a unique experience for your customers and maximize your ROI."

The article covers what Omnichannel marketing is, why it matters, and how to create a quality omnichannel experience for your visitors.

Key Takeaways:

-Every business needs to be using omnichannel marketing concepts. Every single one.

-The key ingredients for a successful omnichannel experience are Convenience, Consistancy, Relevance, Empowerment, and Agility.

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