Jewelry ECOMM Tech
Online Reputation Management: A Step- by-Step Strategy for Jewelry Store Owners February 19, 2019 (0 comments)
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Developing Your Reputation Management Strategy
3.3 stars, on average, is the minimum star rating of a business customers would consider engaging with.
- How extensive is the damage? Is it a few links on the page, or does it cover the top 20 or 30?
- Is there defamation coming from customer reviews or published content (articles, news posts, etc.)?
- Is it accurate? Can the claims be refuted?
- Is anything positive cutting through the noise?
- What kind of online presence does our company have?
- What kind of social media presence does the company have?
- Where are the brand’s customers? Pinterest, Twitter, LinkedIn, Facebook, other?
- Is there anything obvious about the company’s presence that can be corrected or improved quickly?
- Is the company out of touch with customer experiences?
- How can the company better collect customer feedback?
- Can the company directly address the most egregious cases of defamation?
- What can the company use to bury negative search results?
Improving Your Online Customer Relationships
77% of customers said they would be willing to leave a review if asked by a business.
- Train your employees to ask customers to leave a review as part of the payment process. • Integrate a reviews product into your point-of-sale system to automatically ask each customer for a review of your business. • Open the conversation by asking open ended questions such as, “Did you find what you were looking for today?”, “How would you rate our customer service?”, “What kind of experience did you have with our brand/product/service during your visit?”
Managing Your Reputation
63% of Podium customers say online reviews have helped them improve business processes.