Jewelry ECOMM Tech
Punchmark Raises the Bar in Website Product Data Quality | February 02, 2025 (0 comments)
Charlotte, NC - Punchmark is proud to announce the achievement of a new breakthrough in their collaboration with the 125 vendors who furnish product data to their website platform. In an industry where maintaining consistent and accurate data sourced from vendors is a common challenge, Punchmark has slowly been able to reach a level of 96% of products that are accurate and up-to-date across their entire Premium Vendor Program.
“Punchmark has been an invaluable partner to Rembrandt Charms by empowering hundreds of shared retail jewelers to offer beautifully designed and highly functional websites. Their ability to create seamless, user-friendly online viewing or shopping experiences ensures that charm collectors can easily explore and purchase Rembrandt Charms directly from our retail jewelers’ websites. Punchmark’s meticulous attention to detail, commitment to data quality, optimization, and responsiveness in implementing changes and updates is impressive. Their dedication to excellence allows our retail jewelers to maintain a strong and successful online presence, and we truly value this partnership.” - Eric Lux, President, Rembrandt Charms
Punchmark's Premium Vendor Program allows jewelry retailers to install products from approved brands into their website by simply clicking "subscribe". The program takes the hassle out of managing 1000s of inventory items one-by-one, and also allows stores to display products from their trusted brands outside of just what they have in stock.
After over 13 years working with vendors in this way, the Premium Vendor Program has matured into a valuable tool for retailers. Website clients are able to set specific markups, set estimated delivery times, and white-label brands on a per-vendor basis, ensuring that customers have the best experience.
A.J. Tosyali, President of Benchmark Wedding Rings, comments: "Jewelry customers expect stunning visuals, complete and accurate product information, and a timely, customer-focused experience. In such a fast-paced industry, it’s all about creating desire quickly and effectively, and I love how Punchmark understands and delivers on all these fronts."
Often a very manual process, Punchmark processes over 900,000 SKUs of vendor product data and over 1.5 million diamond records, optimizing them into a quality that customers expect, and keeping them up-to-date across over 100 different vendors.
"We recognized the need for quality, usable data, and how difficult it was to obtain," says Bryan Cockerham, Punchmark's Chief Technology Officer. "We put infrastructure in place, and found
an outstanding vendor liaison who previously held similar positions at the Lowe's Headquarters here in Charlotte. We made it our mission to get this accomplished, and she has been instrumental in making it happen."
“As a vendor, we know the importance of having our products showcased beautifully and accurately,” states Craig MacBean, President of Ostbye. “Punchmark's premium vendor program makes it easy for retailers to display our data and images seamlessly, ensuring our collections look their best online. This not only elevates the shopping experience but also drives engagement and sales—something we’re thrilled to see!”
Products from Punchmark's Premium Vendor Program mesh seamlessly with a retailer's in-store products, so they can be purchased, inquired about, or even added to a wishlist. Through integrations with Facebook and Google Shopping, customers can be shown social media ads for these products after demonstrating interest, helping to drive more customer interaction.
"We've worked with Punchmark for several years now. Working with them we are able to turn giant files of data, descriptions, and high-res images, into cohesive and easy-to-use, ready-to-check-out pages within our customers' sites. It makes it easy for us to get properly represented by our retailers without the hassle."
- Sebastian Velasquez, INOX Brand Manager
Kimberly Bottoms, Punchmark’s Vendor Liaison, comments about the recent milestone of the program: “I am grateful for the collaboration and understanding we've established with jewelry and diamond vendors, which has been instrumental in creating a program that is timely and comprehensive. The foundation of our program's success lies in accuracy, consistency and fostering a strong, routine partnership between Punchmark and each of our vendors. Most importantly, this collaboration results in clear and easily shoppable data, providing the end consumer with an enhanced omnichannel experience.”
About Punchmark
Founded in 2007, Punchmark is a digital growth agency that combines strategy with technology to give retail jewelers everything they need for success. Whether through their leading jewelry website platform, turn-key marketing campaigns, AI technology, design & branding services, or integrations with POS systems, Punchmark offers omnichannel solutions to help any type of jewelry store grow to their fullest potential. To learn more about Punchmark's Premium Vendor Program, or to see if their websites and marketing packages are right for you, reach out to sales@punchmark.com.
Contact: Bryan Cockerham bryan@punchmark.com