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Shopify Launches Audiences v2.1 | January 07, 2024 (0 comments)
Shopify is upgrading their Audiences feature. According to their article:
“Today, we’re excited to increase this offering with something new: Audiences v2.1. This release delivers our best performing algorithms yet. With Audiences v2.1, you can help your merchants in North America find more customers across all major ad platforms—expanding from Meta, Google, and Pinterest to now include TikTok, Snapchat, and Criteo. Additionally, we’ve launched a new benchmarking feature, which allows you to compare how your merchants’ ads are performing next to stores with similar target bases and business models."
For those who don't know what the Audiences feature is, the article explains:
"Shopify Audiences generates personalized audience lists and insights available only on Shopify, to better target buyers that are more likely to convert. Audiences is free and available exclusively to Plus merchants using Shopify Payments, operating in the US or Canada.
The Audiences algorithm develops audience lists from millions of commerce intent signals across Shopify. Lists automatically export to your merchants’ connected advertising accounts to better inform their targeting with a level of precision not available on the ad platforms alone. Lists can be customized based on the funnel stage and ad platform across Meta, Google, Pinterest, TikTok, Snapchat, and Criteo.”