Jewelry ECOMM Tech
The Right Way to Reach Out to Your Email List April 01, 2020 (0 comments)
![1b.jpg](/images/made/221f66deb3a3ac58/1b_242_121_c1.jpg)
- “I remember when I used to stop by to chat with Maw Maw!”
- “I bought my engagement ring from y’all over 40 years ago!”
- “I never even knew you had such a long history in this town!”
Emails that let your readers become familiar with you.
Just like our story about Maw Maw opening the shop, showcasing a little history about your business or personality from your staff will help readers get a sense of what it’s like inside your store and feel at ease when it’s time to buy.Emails that educate your audience.
Helping your readers understand what to look for when they buy a new piece of jewelry without the immediate pressure of making a purchase can go a long way in helping them see you as a knowledgeable authority and go-to retailer.Emails that share client and customer stories.
Sharing client stories is a great way to give people who have never shopped with you an opportunity to hear what it’s like first-hand from the happy clients and customers that you’ve helped and why they won’t shop anywhere else. (And as an added bonus -- when you write these types of emails, you can repurpose your messaging in social media posts, blogs, and other platforms to draw in even more potential customers!) You could wake up to a sale on a Sunday morning… But it only happens when you populate your online store and make your email list feel welcome to come by and shop. Happy emailing! KathleenP.S. Whenever you’re ready… here are 2 ways I can help you grow your jewelry business: Download the FREE E-Book 3 Key Emails to Turn Window Shoppers into Collectors You can get the exact scripts we use by visiting www.kathleencutler.com/3-key-emails Work with me and my team privately If you’d like to work directly with me and my team to take your customers from window shoppers to collectors… visit www.kathleencutler.com and click on the live chat window… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!