Jewelry ECOMM Tech
TikTok Drives $6 Billion in Mobile Purchases - But Will It Survive? | April 04, 2025 (0 comments)
Search Engine Journal recently reported that TikTok is an absolute ecommerce monster - driving $8 billion in mobile purchases, which is double the other social platforms. Also, that 70% of TikTok shoppers make purchases after seeing ads or shoppable content.
You can read the full article here.
But, TikTok technically still doesn't have a new American buyer... which means it still may shut down for good.
Personally, I don't think TikTok will shut down - you should definitely keep learning how to market your brand on this platform. An American company will undoubtedly invest in TikTok since its so successful and it will remain an advertising powerhouse.
However, theres another SEJ article here giving you some alternatives should TikTok get shut down.
About The Author:
Mike Hauben is the Creative Director and Marketing Director for the Centurion Jewelry Show. He has over fifteen years experience and holds a number of digital certifications (Google, Yoast, Hubspot, and more). Mike has gained recognition among the jewelry industry in recent years as a popular keynote speaker, author, and trusted expert. He’s spoke at conferences like Centurion and JCK at the Javits Center.
He’s received an Award Of Excellence from MMA Business Magazine and is a black belt in Brazilian Jiu Jitsu. He lives with his family in Atlantic Beach, NY.
Learn more: haubenmedia.com
