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TikTok Pulse May Be Huge Opportunity For Brands Focused On Producing Top Content |  July 06, 2023 (0 comments)


New York, NY--TikTok Pulse is a new contextual advertising solution that lets advertisers place their brand next to the top content in the For You Feed. TikTok Pulse ads are placed strategically among the top 4% of videos on the platform.

TikTok Pulse uses a revenue-sharing model. It’s designed to reward creators for profitable work while sharing this success with prosperous brands. Ads are placed in videos within 12 popular categories, including food, fashion and beauty. Businesses can also see where their ads have been placed and which influencers are best associated with their brand.

What’s more, creators receive a 50/50 share of all the revenue generated by any brand partnerships. This approach has enabled TikTok to compete with the YouTube Partner Program, which offers a similar incentive. Alongside this monetisation feature, TikTok also regularly checks that creators’ content is still brand-safe and suitable for ads. Moreover, selected advertisers are even able to track and manage their campaigns using TikTok Ads Manager, meaning they take total control of ads to ensure success for their entire run.

Currently, Creators and publishers with at least 100k followers will be eligible in the initial stage of this program.

Read more about the program here:

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