Jewelry ECOMM Tech
Top Retargeting Strategies in 2025 | August 24, 2025 (0 comments)
Retargeting remains a cornerstone in digital marketing. Retargeting campaigns typically achieve a median conversion rate of 3.8%, compared to just 1.5% for prospecting efforts.
Here are my favorite ways to use retargeting to your advantage.
1. Dynamic / Behavioral Retargeting
Using pixels to track user behavior, this strategy dynamically generates ads featuring items users directly interacted with—e.g., products they viewed or added to their cart. This highly personalized approach boosts engagement and conversion.
2. Search Retargeting
By targeting users based on keywords they previously searched for, this technique can amplify conversion rates by as much as 150%. It’s particularly powerful for capturing users already in the mindset to buy.
3. Email-Based Remarketing
This includes several targeted email formats:
- Cart abandonment: Reminds customers of forgotten items—69% of consumers find reminders helpful—and recaptures lost sales
- Browse abandonment: Targets users who browsed but didn’t buy; proven to drive additional revenue and sales
4. AI-Powered and Predictive Retargeting
AI-driven tools elevate personalization:
- Hyper-segmentation: Divides audiences into highly targeted groups based on browsing behavior, demographics, and engagement
- Dynamic ad generation & budget optimization: Uses deep learning models to predict high-intent users and serve tailored messaging at optimal times—including better ROIs and lower acquisition costs
- Privacy-compliant targeting: Platforms like RTB House support Google’s Protected Audience API, facilitating effective retargeting even as third-party cookies phase out
5. Onsite Search Intent and Content-Based Retargeting
This strategy identifies users based on the internal searches or content they engage with—e.g., someone browsing “diamond rings”—and retargets them with highly relevant ads. It captures intent early in the buyer's journey.
Conclusion
Retargeting in 2025 is evolving—but its core value remains. By blending dynamic personalization, AI segmentation, intent-based targeting, and privacy-conscious technology, marketers can re-engage consumers effectively across digital touchpoints. The most resilient strategies now emphasize owning the data (first-party) and adapting with agility—beyond just paid ads.
About The Autor:
Mike Hauben is the Creative Director for the Centurion Jewelry Show. He has over twenty years experience and has gained recognition among the jewelry industry in recent years as a popular author and expert. He’s spoke at conferences like Centurion and JCK at the Javits Center. He’s received an Award Of Excellence from MMA Business Magazine. He lives with his family in Atlantic Beach, NY. Learn more: haubenmedia.com