Sales Strategy
How Retailers Can Boost Sales with Authentic Community Engagement May 27, 2025 (0 comments)
Louisville, KY--Social commerce has evolved rapidly, with platforms like TikTok Shop leading the way in this shift. According to Retail Customer Experience, TikTok Shop has attracted 47 million shoppers, spending an estimated $32 million daily. In 2024 alone, TikTok added 11.9 million U.S. buyers, outpacing Meta and Pinterest. This trend signals the growing importance of integrating social features into every touchpoint of e-commerce.
[Image via iStockphoto.com]
As the article states, retailers have a unique opportunity to bring the best of social engagement directly to their own websites and mobile apps. Doing so not only increases engagement but also builds stronger customer relationships and boosts retention.
Why Gen Z and Social Proof Go Hand-in-Hand
The article highlights that Gen Z, comprising approximately 25% of the global population, is projected to have a $12 trillion spending power by 2030, prioritizing authenticity and community. They follow brands, influencers, and peers who share their values. Social proof, including customer reviews, real-time engagement, and peer recommendations, fosters trust and enhances the online shopping experience.
The article discusses the power of social proof, explaining that shoppers are more likely to purchase when they see others buying and enjoying a product, much like they prefer a crowded restaurant over an empty one.
Retailers can leverage this psychology through strategies like:
- Social proof notifications ("X people bought this in the last hour")
- Customer reviews and ratings to validate product quality
- User-generated content that provides authentic endorsements
- Influencer and expert partnerships to boost reach and credibility
However, the article cautions against overusing social proof elements or relying on fake testimonials, as these can backfire and erode trust.
Read the entire article by Retail Customer Experience here.