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The New Jewelry Salesperson Part 2 - Daniel Gordon Interview April 05, 2021 (0 comments)

Social and digital marketing has changed more than just how retail jewelers market themselves, it's changed how we communicate. So, why then are so many salespeople still selling the way they always have? Fruchtman Marketing's Shane O'Neill chats with Daniel Gordon of The Diamond Cellar, whose passion for digital and social marketing changed not only how he marketed as a jeweler, but how he connects to his customers.

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